Entrepreneurial Process: Seeing and Seizing Opportunities

The book "Entrepreneurial Process: Seeing and Seizing Opportunities" provides an understanding of opportunity recognition as a catalyst and crux of the entrepreneurial process. It introduces key concepts and demonstrates how entrepreneurship differs from management. The central framework is mapped around "seeing and seizing opportunities," with four core elements: person, environment, opportunity, and process. Case studies, reflective questions, and exercises encourage student learning and engagement. It is an essential textbook for undergraduate and postgraduate students on introductory entrepreneurship and enterprise courses, as well as MBA and executive education.

\n Format: Paperback / softback
\n Length: 254 pages
\n Publication date: 30 April 2021
\n Publisher: Taylor & Francis Ltd
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This comprehensive book delves into the intricate realm of 'opportunity recognition as a vital catalyst and core element of the entrepreneurial process. Drawing upon extensive research, it presents a comprehensive understanding of entrepreneurship theory and practice, distinguishing it from management in terms of language, priorities, and approaches. The central framework of the book revolves around the concept of 'seeing and seizing opportunities,' where entrepreneurs enter situations, perceive opportunities, and transform them into actionable entrepreneurial initiatives.

The book's four core elements—person(s), environment, opportunity, and process—form the foundation of its framework. Through real-life case studies, reflective questions, and practical exercises, the book fosters student learning and engagement, enhancing their entrepreneurial efficacy. It serves as a valuable resource for undergraduate and postgraduate students enrolled in introductory entrepreneurship and enterprise courses, as well as for MBA and executive education programs.

In addition to the textbook's content, online resources include chapter-by-chapter PowerPoint slides and a comprehensive test bank of questions, further enhancing the learning experience. This book offers a comprehensive and practical guide to opportunity recognition, entrepreneurship, and business modeling, making it an essential tool for students, professionals, and aspiring entrepreneurs alike.

\n Weight: 544g\n
Dimension: 174 x 245 x 19 (mm)\n
ISBN-13: 9780367565343\n \n